It can seem that way, until you remember the clout and reach of Amazon.
With Vendor Central, suppliers can tap into the Amazon marketing machine, creating their own stores and leveraging the platform for coupons, content, and advertising.
When it comes to customer service, Vendor Central partners also gain advantages, because Amazon handles all aspects of it, including fraud. That’s a burden many suppliers are happy to put on Amazon. There are also many consumers who, when they’re shopping, value the security they discern from, “Ships from and sold by Amazon.”
Don’t discount the advantages of Vendor Central. Amazon has undeniable power in the marketplace, and suppliers using Vendor Central move a whole lot of merchandise.