To begin my research, I wanted to connect with someone who really knows the ins-and-outs of Magento. I reached out to Brian Essig, the founder and president of web development agency Creating Digital.
Brian launched his firm in 2009, seeing an opportunity to develop web sites that married great design with the highest functionality. Developing, building, and maintaining web sites so they deliver the maximum value for clients is the focus at Creating Digital. When it comes providing an eCommerce solution, the company works extensively with the Magento platform.
“Magento has evolved so much since Version 1.0,” remarked Essig. “What I really like about it right now is how well it scales for mid-size and enterprise clients.”
For Essig, the biggest advantage of Magento is how well it scales for mid-size and enterprise clients. But, in his opinion, they’re not the only ones who can benefit from it.
“Every business has a life cycle and it’s important to think about what your business will look like in three years rather than just focus on where you are at the moment,” noted Essig. “We think Magento makes it easy for companies to grow as they expand their online business and their scope.”
Essig went on to explain that, once it’s built, a Magento site gets very close to being plug-and-play for many merchants. He also appreciates the fact that it offers flexibility—adjustments are easy to make as your business evolves.
“We like to talk to the people at a business to find out what their pain points are,” said Essig. “That helps us find the best solution.”
For merchants selling less than $1 million online and relatively uncomplicated needs, Essig and his team sometimes recommend WooCommerce, the WordPress plug-in. But he believes Magento is choice that will serve a company well as their business evolves.
“The platform makes it easy to automate so many tasks and there are all kinds of great Third-Party apps,” Essig noted. “It’s flexible, can be made truly custom, and we can build something that meets the specific needs of the merchant.”