Online marketplaces, eCommerce stores, pop-ups, a trip to the mall—during the back-to-school shopping season, buyers will make purchases wherever it’s convenient or the price is right. Add in the continuing expansion of mobile applications and the tech-savvy nature of today’s students, and it’s obvious that being able to connect with back-to-school shoppers requires a true omnichannel approach if you want to have your back-to-school items in front of people at the right time in the right location.
Some established retailers like Target are not content to wait for students to come to their stores. They bring Target to college campuses, with pop-up stores offering everything an incoming class needs to decorate their dorm room. They’re not the only retailer with inventive approaches. In this constantly changing retail environment, every store — online or brick-and-mortar — will be coming up with new ways to make themselves part of the back-to-school buying process.