Despite the decline of Sears and the bankruptcy of Toys R Us, malls are seeing new demand. Even digital commerce pioneers like Warby Parker are seeking out physical stores. Today, retail success lies in the ability to offer shoppers an experience that is different, whether it’s great bargains on unexpected goods or a dynamic in-store environment. Smarter check-outs, immersive reality, connected devices — all of it can make shutting down the computer and traveling out to the mall an appealing idea. At Neiman Marcus, some store associates now have AI devices with information to improve their interactions with customers.
The net takeaway? Retail locations are for more than floor sales. They can also create a memorable experience that will make the customer remember the store in the future, whether they’re buying an item in a few clicks or after a drive and a short walk.