clients know they can also count on 3PLG to deliver the right customer experience when it’s a direct-to-consumer shipment.
The beauty category is constantly evolving, however, and products now cover the entire marketplace. Even brands considered mass, with distribution to retailers like Walgreens or CVS, have elevated their standards for packaging and distribution. Today’s consumer is extremely savvy and they have an awareness about how a product should look and feel. For 3PLG, making sure the brand experience is flawless for the customer means getting everything right before anything is shipped.
“Brands invest a lot in branding, positioning, awareness, and the customer experience,” remarked Mayer-Nardi. “And we feel a genuine responsibility to ensure that everything we do as their 3PL provider communicates what they want for their brands, since we’re a direct extension of each one.”