1- Nordstrom is a major player with prime real estate and an expansive reach. But they are willing to take chances on new brands and small start-ups. Sure, all the big brands are there but Nordstrom shoppers also rely on the store to help them discover items they may not see elsewhere. One of those items could be yours.
2- Nordstrom carries many products for extended periods. While the store has embraced change, the company also wants to make sure its customers don’t fall in love with something and then find it missing on their next visit. If your product does well at Nordstrom, you can expect it to be showcased for a longer period than at many department store.
3- Nordstrom shoppers are loyal. The company is renowned for its amazing customer service and, as a result, people come back to the store again and again. What’s more, while Nordstrom pricing is competitive, its core customer isn’t a discount seeker.