Well, duh. Yes, we realize that’s exactly what you’re thinking right now. Is it bold to predict that Amazon will continue to grow? That shoppers will buy an increasing number of products online? Obviously not. But no matter what you may have thought about online business in the past, it’s time to see it for the opportunity it has become. Even retailers that are firmly in the brick-and-mortar category are learning how to use online channels to boost sales. Synergy matters—a great store visit can lead to a steady stream of internet purchases, while a satisfying eCommerce experience can make a customer stop in to a physical location. Manage it all correctly and overall revenues will expand.
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