Whether you have an online store powered by Shopify, Magento or WooCommerce, or you use EDI to trade with brick-and-mortar retailers, you want email marketing that works.
Email is a marketing tactic that is proven effective. While it may seem like yesterday’s technology, email remains a great way to convert contacts into customers. But it’s critical to handle the process well. Not only is it disappointing if you invest time and resources in email campaigns that fail to produce results, you can actually turn off customers with poorly planned approaches.
While it’s hardly inclusive, our list of 16 Best Practices for Email Marketing is a great place to start.