Sounds good, right? Now, here are the challenges. First, you don’t just sign up and start selling on Walmart Marketplace. Unless they are invited, suppliers need to be accepted after completing a fairly rigorous application process. You’ll be asked about your history — return rates and policies, your use of FBA for fulfillment, shipping methods, average order value, projected number of SKUs — Walmart is looking for sellers with a proven history of success.
If you’re accepted, Walmart Marketplace puts your products in front of more than 100 million unique visitors every month. What’s more, Walmart seems to be steadily improving the platform, and regularly updating sellers on changes. You will need to be very aggressive with your pricing — Walmart regularly reviews products sold by third-party suppliers and will remove listings with prices it deems uncompetitive.
While there are challenges, the big and largely complementary customer base you’ll gain with Walmart makes it an option you should seriously consider as you expand your channels beyond Amazon.