Okay, so we know retailers love health and beauty. That’s good news for anyone with products in the category.
You know what they don’t love? Mistakes and mix-ups, like shipment delays, confusion about inventory levels, or SKUs ending up in the wrong locations. It makes getting EDI right — right from the start of the relationship — vitally important.
It’s important to remember that as the category has grown, so have the number of choices for retailers. Without a system in place to handle EDI efficiently and effectively, you will end up with fragile relationships, as buyers doubt your ability to deliver what they want, when and where they need it.
Satisfying EDI requirements in the health and beauty category is certainly not without challenges. Many brands will have multiple SKUs, and packing shipments requires a level of precision that is demanding. But the bottom line is that, considering all the effort you have put into creating your products, building your brand, and perhaps securing capital investment to make it grow, it makes no sense to risk a relationship by failing to meet EDI specifications. Work with a provider who will help ensure you stay EDI-compliant and reduce errors caused by manual entry by automating many actions. Remember, when your supply chain is more efficient and generates documents automatically, you’ll have more time for, say, securing that next big sale.