Remember that when your first order comes through from any Trading Partner — whether it’s Burlington, Sephora, Sears, AC Moore, or any of the hundreds of retailers that might be a good fit for your brand —a familiar adage still holds.
When it comes to relationships of any kind, you have just one chance to make a good first impression.
Imagine experiencing the thrill of discovering that your brand is suddenly in demand with major retailers, only to see your growth thwarted because you are unable to consistently meet their requirements. Ugh. All that work you’ve put into building a great brand, all that sweat equity, undone by an inability to meet standards that can be extremely challenging.
Fact is, even if your products are generating excitement, retailers want the process of working with you to be routine. That’s why you need to have a system for EDI in place well in advance of something like that first call from Costco. In other words, you want to have it figured out before the orders start to rush in and your business takes off.