As your revenues grow, your retail footprint usually expands. That’s typically good news—more outlets should mean more sales. Products will be more widespread, and brand awareness increases as you reach new audiences.
Along the way, you’ll encounter some demanding retailer compliance standards. As frustrating as they can be, it’s also fair to note that retailing isn’t exactly an easy business these days. Margins are tight, affordable real estate is a challenge, consumers are fickle—it’s hard to fault stores for taking steps to ensure their supply chains are as efficient as possible. It only takes a quick scan of business news to see the demise of former juggernauts—Forever 21, Toys R Us, even CVS is closing stores next year—and realize that nothing can be taken for granted in today’s hyper-competitive retail landscape.
Of course, that’s small comfort when you’re faced with paying a chargeback because your order did not match the standards of the retailer. Or dealing with the expense of returned merchandise because of miscommunication or an administrative error. Rack up enough of these mistakes and you’ll start to wonder if the cost of doing business with some retailers is worth the effort.
Maybe you have decided chargebacks are an inevitable cost of doing business. Trust us—it doesn’t have to be that way. Here are six steps that will help you build relationships and work flows that prevent expensive mistakes.