We all know Amazon is unlike any other online marketplace. It’s the world’s largest, and research indicates it accounts for nearly half of all online purchases.
But there’s another big reason it has become so important: Amazon has become the number one search tool for online shoppers. In fact, studies indicate more than 75% of all unbranded searches start on Amazon. Chances are, a lot of them end there, too. Clearly, you need to be in that mix.
To improve your search visibility, make your product copy descriptive and detailed. Be accurate about what your product does, the quantities that are available, and if appropriate, all the specifics such as colors, sizes, and prices. When you do this well, you’ll be included in more generic searches, such as when a shopper is looking for something like “Women’s Sandals, Black, Size 6.” You’ll also want to be sure that you have clear, quality photography and that you’re using the right keywords. Spend some time researching them and make sure they are part of your product copy.