How can you claw back that valuable time? Let’s start with why you started your venture in the first place.
Chances are, you’re driven by an entrepreneurial spirit or a genuine passion for your products and your product category. It’s creating a powerful brand that motivates you and drives you to push forward, past fear, doubt and obstacles. Whether you love the creative side or you bury yourself in analytics, watching sales go up and new markets emerge keeps you engaged.
But stop for a moment and think about the parts of the business you probably like a lot less. Specifically, the details of getting orders out. Labels and tickets, Universal Product Codes (UPCs), fulfillment, EDI transactions — as critical as they are, it’s not what gets you out of bed in the morning and fired up to start the day. What’s more, as you grow and succeed, the amount of time you’re forced to devote to managing orders only seems to increase.
What’s more, every transaction is not only an opportunity, it’s also a risk. If you don’t handle orders efficiently and quickly, you risk alienating customers and damaging the brand you have so carefully cultivated. With all that the Internet has done to fuel the growth of emerging brands, it is also a forum that allows dissatisfied shoppers to vent — loudly. If an order is slow to ship or packed incorrectly, you’ll hear about it, and there’s a good chance that all kinds of other people will, too.