These days, there is no shortage of discussion about the in-store and online experiences that lead to someone buying a product. And for good reason — the goal, after all, is getting orders. But it’s just as critical to follow up a purchase with an experience that makes the buyer feel even more positive about your product.
If you’re selling products on your own eCommerce store or completing EDI transactions with an established brick-and-mortar retailer, you want order management to be seamless. And flawless. Remember, your best customer is one who has brought from you before. How likely will someone be to return to your brand if their previous after-purchase experience was not positive? You already know the answer: not too likely.
“People have always gravitated toward brands, retailers and firms that provide value but are also easy to do business with and shop from,” Scott Webb, President of Avionos, a digital strategy firm, said recently. We couldn’t agree more.
That’s where order management comes in, whether you’re tasked with direct-to-consumer shipping by a retailer or you need to stay updated on inventory so you can fulfill orders from your eCommerce store. As an EDI provider, we know how to make sure your transactions with major retailers are handled without errors.
You want technology to boost positive human connections rather than diminish them. When you automate order management, you reduce manual data entry and virtually eliminate mistakes. It means you can be confident that once the order has been made, the purchase experience stays positive.