As exciting as the advantages offered by drop shipping may be, delivering on its promise is demanding for suppliers. Fact is, the right integration and supply chain management solutions can be the difference between a successful, profitable relationship and a missed opportunity. The best EDI providers have quickly adapted to the demands of drop shipping, and now deliver technology that ensures supplier, retail, and 3PL partners are operating in a way that is invisible to the people who buy products. In this part of your operation, everything must be seamless — even one mistake can be costly.
Consumers, of course, have scant concern for which warehouse or which company shipped the item they purchased. But it is vital for retailers that every part of the process feels like an extension of their own personality, and not as though the delivery responsibilities were outsourced to a third party. Brand touchpoints must be protected and suppliers must provide a great customer experience, meeting or even exceeding the standards the retailer has set throughout its operation.