4. Create a sense of urgency. When you’re running online campaigns, use time-sensitive promotions (codes, coupons, free shipping, etc.) that will prompt action. A lot of online advertising creates brand recognition but if you’re trying to use your marketing budget as effectively as possible, you’ll want to generate a purchase, too.
5. Deploy email marketing. If you have an established eCommerce store, use permissions that allow you to capture customer information. If you deliver a good product and experience, past customers have the greatest potential to be future customers.
Don’t overdo it when it comes to email campaigns — being relentless will cause people to ignore them or, even worse, unsubscribe from your mailing list. If you send email messages on a regular, but not overwhelming, schedule, you’ll prompt people to return to your site and make a purchase. And don’t be afraid to offer a promotional code exclusive to repeat customers that makes this group feel special and positive about shopping at your eCommerce store.
6. Make the order process seamless. Once you get a sale, don’t botch the order! Effective, efficient order management is crucial to the success of your eCommerce store, and working with a provider who helps you manage all your orders – EDI, online marketplaces, eCommerce — will ensure that you have accurate inventory numbers, timely shipping, and fewer mistakes.