While purely online platforms get the buzz, QVC still delivers the goods.
It wasn’t all that long ago that shopping at home, in the pre-digital era, meant lounging on the sofa, watching a home shopping channel, and reaching for your phone when you saw an item that excited you. While QVC still generates enormous sales volume this way, the brand has wisely evolved. Today, it’s a modern media company, promoting the products it carries not only on television but at qvc.com and, increasingly, on social media.
Phone orders made by people watching shows from the couch are no longer the company’s main driver of revenue. They may still make orders from the couch but in 2017, eCommerce accounted for well over 50 percent of sales in the United States for QVC. That number has been increasing every year, by as much as eight percent. In North America, QVC is the third-largest mobile and eCommerce retailer. Meanwhile, the global business has grown online — eCommerce sales are over $950 million.
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