Let’s say you have a product that’s featured on the website of one of your trading partners. They’ll want to update the inventory amounts in real time or very close to that. While it can seem to make your life more complicated, they have good reasons for this practice.
For starters, retailers don’t want to disappoint customers. If a shopper tries to purchase an item but finds out it’s unavailable, frustration ensues. If it happens too often, many customers will decide to take their business elsewhere. Today’s consumers are demanding and impatient — waiting for a product because it’s not currently available typically means they will quickly look for it from another merchant.
If they know that inventory is low, however, retailers may be able to turn that into advantage. To stoke demand, they can feature an item on their web site with copy that says, “Only three left!” By noting that just a few are remaining in stock, a sense of urgency is created — and that can lead to purchases. There’s nothing like the fear of missing out to prompt immediate action and create a sale.