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eZCom Case Study

Fat Brain Toys Develops an API Solution with eZCom to Manage Rapid Growth and Rising Order Volume

eZCom Case Study

Fat Brain Toys Develops an API Solution with eZCom to Manage Rapid Growth and Rising Order Volume

Background

Fat Brain Toys Logo

The company was founded in 2002 by Mark and Karen Carson after their ten-year-old son discovered it was difficult to find his favorite magnetic toy for sale on the internet. The mission of Fat Brain Toys is to enrich families and provide, “A Smarter Way to Play” by designing and curating world-class toys and games.

As the popularity of its own line of toys grew, the company began to expand its reach beyond small specialty toy stores to major retailers such as Bye Bye Baby, Target, and Kohl’s. The volume of orders jumped significantly, and staff struggled to keep up because orders were processed manually.

 

The Challenge

“When we first started with Bye Bye Baby, orders were just coming through in small amounts,” Baker said. “And then during one holiday season, we came in on a Saturday and there were 1200 orders. And there was no way I could manually enter 1200 orders and get them shipped on Monday.”

With business growing rapidly and drop ship orders increasing, the company had new compliance requirement standards to meet and needed to ensure accurate inventory reporting was provided.

 

The Solution

Fat Brain Toys turned to eZCom, and began using our Lingo platform. A fully integrated RESTful API was built by the technology staff at Fat Brain, working with the comprehensive documentation and the in-house development team at eZCom.

 

Circle Icon

Industry:
Toys

Customer Icon

Customer Since:
2017

Integration Icon

Integrations:
● API

Trading Partner Icon

Trading Partners:
● Bye Bye Baby
● Target
● Barnes & Noble
● Nordstom
● Kohl’s

Background

Fat Brain Toys Logo

The company was founded in 2002 by Mark and Karen Carson after their ten-year-old son discovered it was difficult to find his favorite magnetic toy for sale on the internet. The mission of Fat Brain Toys is to enrich families and provide, “A Smarter Way to Play” by designing and curating world-class toys and games.

As the popularity of its own line of toys grew, the company began to expand its reach beyond small specialty toy stores to major retailers such as Bye Bye Baby, Target, and Kohl’s. The volume of orders jumped significantly, and staff struggled to keep up because orders were processed manually.

 

The Challenge

“When we first started with Bye Bye Baby, orders were just coming through in small amounts,” Baker said. “And then during one holiday season, we came in on a Saturday and there were 1200 orders. And there was no way I could manually enter 1200 orders and get them shipped on Monday.”

With business growing rapidly and drop ship orders increasing, the company had new compliance requirement standards to meet and needed to ensure accurate inventory reporting was provided.

 

The Solution

Fat Brain Toys turned to eZCom, and began using our Lingo platform. A fully integrated RESTful API was built by the technology staff at Fat Brain, working with the comprehensive documentation and the in-house development team at eZCom.

 

The Results

By using an API and Lingo to manage EDI transactions, Fat Brain Toys has:

  • Saved hours of time every week
  • Eliminated concerns about compliance issues, and the company is confident it consistently meets drop shipping requirements
  • Moved quickly into production with new trading partners
  • Managed rapidly increasing order volume without adding significant resources

They are the best, I cannot praise their (eZCom’s) people enough. They are so patient, because I know I don’t ask the most logical questions all the time. I have never, ever had a bad experience.”

 

Tonja Baker

Account Manager and Sales Coordinator

The Results

By using an API and Lingo to manage EDI transactions, Fat Brain Toys has:

  • Saved hours of time every week
  • Eliminated concerns about compliance issues, and the company is confident it consistently meets drop shipping requirements
  • Moved quickly into production with new trading partners
  • Managed rapidly increasing order volume without adding significant resources

 

They are the best, I cannot praise their (eZCom’s) people enough. They are so patient, because I know I don’t ask the most logical questions all the time. I have never, ever had a bad experience.”

 

Tonja Baker

Account Manager and Sales Coordinator

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