eZCom Case Study
Beauty in a Heartbeat: eZCom Cuts
eZCom Case Study
Beauty in a Heartbeat: eZCom Cuts BBI Order Processing from Days to Hours
Background
Beauty by Imagination (BBI) is the parent company of multiple brands including Wetbrush, Bio Ionic, Ouidad and Goody. Rapid growth created challenges for the company’s supply chain, as it sought to integrate new brands into its workflow. When BBI acquired Goody in 2019, processing EDI transactions became a major issue.
The Challenge
Walmart was the largest channel for Goody. The huge volume and the large number of SKUs created a struggle to keep up and avoid errors. Orders had to be pushed through the system manually, which meant as many as 10 people were required to work nights and weekends in an attempt to keep up. This meant:
● Mistakes occurred, causing unhappy customers such as Walmart
● A team of 5-10 people was needed 24/7 to manually push orders through
● Orders took at least two days to be released from NetSuite to the 3PL
● Limited time to focus on growth
The Solution
eZCom fully integrated the EDI processing of Goody Brands into the NetSuite ERP of BBI, replacing the time-consuming, expensive, and error-prone manual entry process with seamless automation. eZCom broke down Master Orders into separate store orders that could be pushed into NetSuite, and then put back together at the end of the cycle to create a consolidated EDI 856 Advanced Shipment and a consolidated EDI 810 Invoice. The system also supported a custom EDI 943/944 Warehouse Stock Advice process.
Industry:
Beauty
Customer Since:
2004
Integrations:
● ERP: NetSuite
● 3PL: DHL Supply Chain
Trading Partners:
● Walmart
● CVS
● Ulta
● Target
● Walgreens
Background
Beauty by Imagination (BBI) is the parent company of multiple brands including Wetbrush, Bio Ionic, Ouidad and Goody. Rapid growth created challenges for the company’s supply chain, as it sought to integrate new brands into its workflow. When BBI acquired Goody in 2019, processing EDI transactions became a major issue.
The Challenge
Walmart was the largest channel for Goody. The huge volume and the large number of SKUs created a struggle to keep up and avoid errors. Orders had to be pushed through the system manually, which meant as many as 10 people were required to work nights and weekends in an attempt to keep up. This meant:
● Mistakes occurred, causing unhappy customers such as Walmart
● A team of 5-10 people was needed 24/7 to manually push orders through
● Orders took at least two days to be released from NetSuite to the 3PL
● Limited time to focus on growth
The Solution
eZCom fully integrated the EDI processing of Goody Brands into the NetSuite ERP of BBI, replacing the time-consuming, expensive, and error-prone manual entry process with seamless automation. eZCom broke down Master Orders into separate store orders that could be pushed into NetSuite, and then put back together at the end of the cycle to create a consolidated EDI 856 Advanced Shipment and a consolidated EDI 810 Invoice. They system also supported a custom EDI 943/944 Warehouse Stock Advice process.
The Results
Just three months after the eZCom integration, the results were clear:
● BBI in-stocks with Walmart reached their highest levels ever
● OTIF scores have dramatically improved
● 4,500-7,500 daily order from Walmart are merged into NetSuite in one hour or less
● Orders are released from NetSuite to the 3PL in 24 hours or less
● The team is no longer forced to work a 24/7 schedule to keep up
“The investment we made to develop seamless integration has paid off immeasurably…
not only did it improve important retailer relationships, it freed up valuable time we can use to focus on growth.”
Gary Dailey
CEO at BBI
The Results
Just three months after the eZCom integration, the results were clear:
● BBI in-stocks with Walmart reached their highest levels ever
● OTIF scores have dramatically improved
● 4,500-7,500 daily order from Walmart are merged into NetSuite in one hour or less
● Orders are released from NetSuite to the 3PL in 24 hours or less
● The team is no longer forced to work a 24/7 schedule to keep up
“The investment we made to develop seamless integration has paid off immeasurably…
not only did it improve important retailer relationships, it freed up valuable time we can use to focus on growth.”
Gary Dailey
CEO at BBI
